Where to Find Whole 30 Foods

By Kirsten Quarforth

As the holidays roll to a close, New Year’s resolutions pop up. Most are centered around weight or eating healthy, but almost all involve creating new habits or changing old ones. It’s a cycle that continues every year, which makes January the most popular time to do a Whole30. 

The Whole30 was created by Melissa Hartwig Urban and is not a diet but a lifestyle shift that mandates no sugar, gluten, grains, legumes, dairy, processed foods, alcohol, carrageen, sulfates, or MSG, for thirty days. Participants also cannot weigh themselves. By cutting out all these foods, participants are resetting their bodies and hopefully creating new habits. Some Whole30-ers begin cooking for the first time and, by the end, some realize they’ve had an intolerance to dairy (think bloating instead of anaphylactic shock) their entire lives. By shifting eating habits, they learn how to better take care of their bodies.  

While cutting out all these foods seems daunting, each year the Whole30 becomes easier to accomplish, at least for those with access to Whole30 approved products. In Whole30’s infancy, participants made their own ketchup and mayo, their own sauces galore. As time has gone on, Whole30 approved sauces can be found on Amazon, at Whole Foods. 

However, everyone who came out for 2020’s January Whole30 found a pleasant surprise. Earlier in 2019, Urban launched a partnership with Walmart that created frozen Whole30 approved meals. Now, in 2020, Chipotle has expanded their Whole30 approved meats from just pork to chicken. As of this month, there’s even the Melissa Hartwig Urban bowl that anyone can order. No need to think about what can go in a Whole30 bowl at chipotle, just simply order one of the Whole30-approved lifestyle bowls. And Chipotle is just one of many Whole30 approved partners or brands.

Easing the Whole30 journey is perhaps why Whole30-ers are turning out in record numbers this January. On Instagram, Melissa says “this is our biggest Whole30 yet,” but she also admits she says this every year. It’s unclear just how they keep track and how many are repeat Whole30-ers. Some @whole30recipes takeover bloggers are on their fifth or even tenth Whole30.

Beyond numbers, Urban’s work on the Whole30 feeds itself. Whole30 creates a market for food like Primal Kitchen mayo, and sauces, and Chipotle Whole30 lifestyle bowls. With access to easy Whole30 approved products, more people are likely to try Whole30 and create lifestyle shifts like say always using Whole30 approved mayo even after Whole30 (Melissa calls post-Whole30 “food freedom”). 

With an increased need for these products, they become more easily available at places more cost effective than Whole Foods. The Costco on Dublin Street in New Orleans carries a large avocado oil, Primal Kitchen Mayo, almond flour, and a huge tub of coconut oil. 

Costco also carries non-Whole30 approved brands like Siete (grain-free tortilla chips) and Simple Mills (grain-free crackers), which are abundant in the Whole30 food blogger community for those with gluten intolerances that want minimal and natural ingredients in their grain-free food. These brands were previously found only in smaller quantities for a more expensive price exclusively at Whole Foods. 

So while this is the biggest Whole30 yet, in terms of participation, 2020 is probably the easiest year to try a Whole30 or even eat healthier by choosing products with minimal ingredients thanks to the help of Melissa Hartwig Urban. 

Melissa Urban can be found on Instagram @melissau. For more information on Whole30 visit Whole30.com. 


Photo courtesy of Raisa Lachoque via Flickr Creative Commons